The shape of a good bullet
Strong bullets answer: What did you do, for whom, at what scale, with what result? Not every bullet needs a percentage — but each should show impact or scope.
Lead with the strongest word: Led, Built, Reduced, Launched, Automated. Save "Responsible for" and "Helped with" for cases where you truly had a supporting role.
Numbers you can stand behind
Metrics matter when they are real: revenue influenced, time saved, error rate reduced, team size, budget, users served. If you do not know the exact figure, use honest ranges or qualitative outcomes ("cut reporting prep from hours to minutes") rather than inventing precision.
- One main idea per bullet — split long stories into two lines
- Put the outcome at the end or start; keep a consistent pattern within a role
- Name the tool or method when it matches the target job
- Cut jargon your grandmother would not understand unless the role demands it
Weak vs. stronger
Weak: "Worked on marketing campaigns." Stronger: "Ran LinkedIn and Google campaigns for a €400k annual budget; improved MQL-to-SQL rate after landing-page tests."
Weak: "Used Python." Stronger: "Built Python scripts to automate weekly KPI pulls, replacing 4 hours of manual spreadsheet work."