Profile
Lead designer for B2B analytics products — eight years in Berlin and on remote squads. I sketch messy workflows until they read cleanly, then stay in the room while engineering ships. Design systems, user research, and handoff docs that devs actually open.
Experience
Lead Product Designer, Cleo Analytics
Berlin
2021 — Now
Own end-to-end design for the core analytics platform used by 40k teams (onboarding, reporting, admin).
- Grew activation 23% by redesigning first-run setup and progressive disclosure in the data-import flow
- Built and documented a design system (120+ components) adopted by 4 product squads; cut UI inconsistency tickets 45%
- Partnered with PM and eng on quarterly roadmap — 3 of 4 research-backed bets shipped within two quarters
- Hired and mentored 3 designers; introduced critique rituals that shortened review cycles from 5 days to 2
Product Designer, Northbeam
Remote
2018 — 2021
Designed the B2B attribution dashboard end to end (explore, filter, export, sharing).
- Shipped the reporting module that became 30% of company revenue within 12 months of launch
- Ran 50+ user interviews and 12 usability tests; findings drove a navigation restructure that reduced support tickets 18%
- Created high-fidelity prototypes used in enterprise sales demos for deals up to €80k ARR
UI/UX Designer, Studio Forma
Berlin
2016 — 2018
Contract and product design for fintech and health clients.
- Delivered 6 shipped web apps with accessible form patterns and responsive layouts
- Introduced component libraries on 3 client projects, reducing handoff rework for dev teams
Education
BA Communication Design
UdK Berlin
2012 — 2016
Focus on interaction design and typography.
Volunteer
Design mentor, Berlin Product Craft
2023 — Now
Monthly office hours for early-career designers — portfolio reviews and interview prep.