Elena Vasquez
Marketing Manager — demand gen & content
Austin, TX · +1 512 555 0198 · elena.vasquez@example.com
Links
Skills
Demand generation
Content strategy
SEO
Marketing automation
HubSpot
Google Ads
LinkedIn Ads
Webinars
Case studies
Sales enablement
Marketing analytics
Copywriting
A/B testing
Pipeline reporting
ABM basics
Languages
English — C2
Spanish — C1
Profile
B2B marketing manager in Austin — demand gen, content, and the sales handoff. Eight years in mid-market SaaS; I report pipeline and CAC, not impressions. Recent focus: customer case studies, LinkedIn/Google paid mix, webinars that fill the calendar.
Employment history
Marketing Manager, Relay CRM
Austin
2020 — Now
Own demand gen for a mid-market SaaS CRM ($18M ARR, 200+ employees).
- Grew marketing-sourced pipeline 35% year over year while holding CAC flat through channel rebalancing
- Launched a customer story program — 12 published case studies used in 40% of late-stage sales decks
- Managed $400k annual paid budget across LinkedIn and Google; improved MQL-to-SQL rate 21% via landing-page tests
- Built a monthly attribution review with sales ops; shortened disagreement on lead source from weeks to one meeting
Content Marketing Specialist, Stackform
Remote
2017 — 2020
Built the company blog and newsletter from zero to 8k subscribers.
- Produced webinars that generated 200+ qualified leads per quarter at peak
- Owned SEO content calendar — organic traffic up 140% over 18 months
- Partnered with product marketing on 6 launch campaigns (email, social, sales one-pagers)
Marketing Coordinator, Brightline Agency
San Antonio, TX
2015 — 2017
Campaign execution for B2B agency clients (email, events, reporting).
- Coordinated 8 client webinars/year with <2% no-show rate after reminder sequence optimisation
- Maintained campaign dashboards used in weekly client reviews
Education
BA Communications
UT Austin
2011 — 2015
Minor in business foundations.